Web hosting is the perfect step to take if you wish to establish an online identity for your business and this will provide you with great benefits as it will offer you the chance to engage with a much wider audience and will also provide you with a platform that will allow you to offer your products and services to a greater number of people. A web hosting service will also provide you with services that will allow you to communicate with your customers and others in a variety of different ways; a good example of this would be email as if you have a domain name fixed up to your web hosting account, you will be able to use your web hosting account to setup email accounts that you can then use under your chosen domain name. Similarly you can also add contact forms and other features to your website that will then allow others to contact you using your web hosting account. A cheap web hosting package is probably going to be the most beneficial for you if you are using web hosting for the first time as it means that you won’t be risking too much if you find that your business’s web presence isn’t really working or that you require a higher end form of web hosting for your requirements.
If you are looking at extending your target audience then setting up a website on the internet is a good starting move since billions of people all over the world use the internet and any of these users will be able to access your website, thus meaning that you have a worldwide audience available at your fingertips. If you are selling products then you are going to be limited by physical factors such as where you will be able to ship your products to, but on the other hand if you are selling virtual services such as web hosting then there are no limits on who you will be able to sell your services to as you won’t have any physical factors affecting your delivery of the product. Furthermore the existence of your website will provide you with a destination that you can point any customers that you may have on a day to day basis to; in turn they will then be able to pass your website’s address on to anyone else that they feel could benefit from the goods or services that you sell.
Once you have uploaded your website and established it under your new web hosting account you can then proceed to start with the advertising of your new website using various services such as Google Adwords and other CPC (Cost Per Click) advertising programs. The main benefit of web hosting here is that you can choose your hosting location to help benefit your SEO efforts that you may carry out as these generally influence the effectiveness of most CPC programs. UK web hosting is recommended for UK based businesses and individuals that wish to target UK search engine listings; if you are on a lower budget and are looking to target a more international audience then US web hosting services will meet your requirements.
You will be able to choose between the Windows and Linux web hosting platforms depending on what your specific requirements are and this will benefit you if you are looking to develop using platform-specific code such as classic ASP or ASP.NET, two languages that are only compatible with Windows based web hosting servers. If you have chosen to develop your website using open source solutions such as PHP or Ruby then both Linux and Windows web hosting packages should be able to provide you with support for these.
Any web hosting service will allow you to setup email accounts for any domain names that you want to host under your web hosting account, thus allowing you to communicate with others from your domain name – this will help you to portray a professional image to your customers and those who you are communicating with via email. Access via POP3 and IMAP is a standard feature these days and similarly, you will be provided with access to a webmail interface for any of the email accounts that you setup.
In conclusion, web hosting is able to provide many advantages to businesses that are yet to establish themselves online. There is a wide variety of web hosting services available depending on what your requirements are exactly; if you are after a low cost web hosting service that will provide you with the bare basics to help you get started then a shared web hosting package will more than suffice for your requirements. VPS server hosting services and dedicated servers are aimed at higher end users that have a distinct need for power from their web hosting service.